STORM Consultancy Solutions STORM Consultancy Solutions

About STORM

We help MENA distributors execute at shelf by pairing operator realism with disciplined program delivery and modern data practices.

Mission

Enable distributors and principals in MENA to execute flawlessly at the point of sale through low-risk DMS deployments, practical analytics, and tri-lingual training that sticks (English / العربية / Français).

  • Localize global best practices for GCC, Levant, and North Africa
  • Design for adoption: simple processes, clear ownership, measurable outcomes
  • Transfer capability so clients can run and scale independently

Values

Ground rules we use to make decisions and run projects.

Client Outcomes First

Tie every deliverable to a business metric—sell-in, coverage, OSA, DSO, or trade ROI.

Pragmatic Over Perfect

Favor useful, maintainable solutions over complex designs that won’t scale in-market.

Localization

EN/AR/FR delivery, field-ready training, and governance aligned to distributor reality.

Integrity & Trust

Transparent plans, clear SLAs, and vendor-agnostic recommendations.

Knowledge Transfer

Build client capability through playbooks, TTT, and embedded coaching.

Data Responsibility

Respect data privacy and access controls across markets and partners.

Founders

Operator-first leaders with complementary depth in FMCG/CPG, technology, and program delivery.

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Founder

Sales Operations & Systems

27+ years in sales operations, system implementation, and analytics across multi-country distributors.

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Founder

Strategy, RTM & Insights

23+ years in sales ops, strategy, RTM/SRM, insights & analytics, and process design & implementation.

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Founder

Technology & Data

11+ years in FMCG, Energy & Industrial: project portfolio management, cloud modernization, AI/ML, data engineering, product management.

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Our Story

We started STORM with a simple belief: MENA distributors deserve enterprise-grade delivery that respects on-the-ground realities. After years of shipping programs together, we built a boutique that measures success by adoption, not just go-live dates.

We blend the discipline of program governance with the pragmatism of operators—helping teams sell better today while building capability for tomorrow.

Timeline

  1. 2016 — First Collaboration

    The founders meet and start delivering sales and systems programs together.

  2. 2016–2023 — Joint Delivery

    Multi-country rollouts, analytics platforms, and RTM improvements across GCC, Levant, and North Africa.

  3. 2025 — STORM Founded

    A focused consultancy built to elevate execution for MENA distributors and principals.

Planning a DMS rollout or analytics project?

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